Both the Markets and Products pages have a collapsible filter panel at the top of the page. Filters narrow your data to a specific subset before the chart and table render.
How filters work:
Click Filters to expand the panel
Select values in one or more filter fields
Click Apply filters to update the view
Click Clear filters to reset everything
Filters are combinable - you can set multiple filters at once to create precise views. All active filters apply simultaneously (AND logic).
Markets page filters
Filter | What it does | Example |
Market | Limit to specific Swap markets | "Swap US" to see only US cross-border orders |
Country | Limit to destination countries | "Germany" to see all German orders |
Region | Limit to geographic regions | "Europe" to see all European orders |
Order Tags | Filter by Shopify order tags | "wholesale" to see only wholesale orders |
Product Tags | Filter by product tags | "new-arrival" to see new arrivals only |
SKU | Filter to specific SKUs | Paste a list of SKUs to focus on specific items |
Products page filters
Filter | What it does | Example |
Country | Limit to destination countries | "United States" to see US demand |
Market | Limit to Swap markets | "Swap DE" to see German cross-border orders |
Product Name | Search for specific products | Search by product title |
SKU | Filter to specific SKUs | Paste a list of SKUs |
Product Tags | Filter by product tags | "seasonal" to see seasonal items |
Order Tags | Filter by order tags | "vip" to see VIP customer orders |
Vendor | Filter by product vendor | "Nike" to see one brand |
Collection | Filter by Shopify collection | "Summer 2026" to see one collection |
Groupings overview
Groupings determine how your data is aggregated in the chart and table. Changing the grouping doesn't filter data out - it restructures how data is presented.
Markets page groupings
Grouping | What you see | Best for |
Market | One row per Swap market configuration | Understanding performance by selling channel |
Country | One row per destination country | Geographic demand analysis |
Region | One row per geographic region | High-level regional trends |
Products page groupings
Grouping | What you see | Best for |
Master Product | One row per product (all variants combined) | Overall product performance |
Product Variant | One row per variant (e.g., size/colour) | Identifying best and worst variants |
Individual Variant | One row per unique SKU | Granular inventory and fulfilment analysis |
Collection | One row per Shopify collection | Collection-level performance review |
Vendor | One row per vendor/brand | Comparing supplier or brand performance |
Example views
1. Top products by sales in a specific country
Goal: See which products sell best in Germany.
Steps:
Go to Products page
Open Filters, set Country = "Germany"
Click Apply filters
In the table, click the Sales column header to sort descending
Group by Master Product (default)
What you'll see: All products ordered by customers in Germany, ranked by revenue. Use this to understand which products resonate in specific markets.
2. Market performance comparison
Goal: Compare order volume and revenue across all your markets.
Steps:
Go to Markets page
Set Primary metric to Orders, Secondary to Sales
Keep grouping on Market (default)
What you'll see: A bar chart with solid bars for order count and hatched bars for revenue for each market. The table below shows the full numeric breakdown. Look for markets with high orders but low AOV (potential for upselling) or high AOV but low volume (growth opportunity).
3. Country-level AOV analysis
Goal: Find which countries have the highest average order value.
Steps:
Go to Markets page
Switch grouping to Country
In the table, click the Avg Order Value column header to sort descending
What you'll see: Every country ranked by AOV. High-AOV countries may be good candidates for targeted marketing. Countries with unusually high AOV might also indicate bulk ordering or wholesale activity worth investigating.
4. Collection performance across markets
Goal: See how a specific collection performs internationally vs domestically.
Steps:
Go to Products page
Open Filters, set Collection = "Winter 2026"
Click Apply filters
Switch grouping to Master Product
Compare Units Ordered vs Global Units Ordered columns
What you'll see: Each product in the collection, with total units and international units side-by-side. Products where Global Units Ordered is close to Units Ordered are primarily international sellers. Products where there's a big gap sell mostly domestically.
5. Vendor comparison
Goal: Compare performance across your product vendors or brands.
Steps:
Go to Products page
Switch grouping to Vendor
Set Primary metric to Sales, Secondary to Units Ordered
What you'll see: Each vendor's total sales and units in the chart, with full details in the table. Compare vendors to understand which brands drive revenue vs. volume. High sales with low units means high-value products; high units with low sales means high-volume, low-price items.
6. International product demand
Goal: Identify products with the highest international demand.
Steps:
Go to Products page
Group by Master Product
Click the Global Units Ordered column header to sort descending
What you'll see: Products ranked by international order volume. These are your top cross-border sellers. Compare with the Global Sales column to understand both volume and revenue from international channels.
7. Shipping and duty impact by market
Goal: Understand how much of each market's order value goes to shipping and duties.
Steps:
Go to Markets page
Group by Market (default)
Compare the Taxes & Duties and Shipping Revenue columns against Sales
What you'll see: For each market, the total shipping charges and taxes/duties alongside revenue. Markets with high Taxes & Duties relative to Sales have a significant duty burden that may affect customer conversion. This is especially useful for evaluating whether Swap Clear is delivering savings.
8. SKU-level deep dive
Goal: Investigate specific SKUs that are underperforming or flagged by your operations team.
Steps:
Go to Products page
Open Filters, paste your SKU list into the SKU field
Click Apply filters
Switch grouping to Individual Variant
What you'll see: Each SKU with its full performance data. Use this for investigating specific items flagged in operations reviews, quality checks, or return spike investigations.
Tips
Export and combine.
Use the Export to CSV button on any table to download data for further analysis in a spreadsheet. This is useful when you want to combine Markets and Products data or create custom calculations.
Sort before exporting.
The CSV export respects your current sort order, so sort the table how you want it before downloading.
Filters persist while you navigate.
If you apply filters on the Markets page, switch to Products, and come back, your Markets filters will still be active.
Start broad, then narrow.
Begin with the default ungrouped view to spot patterns, then use filters and groupings to investigate what's driving the numbers.
POS and pickup orders are not included.
CI only includes orders with a shipping address. If you notice lower totals than Shopify, this (along with cancelled order exclusion) is likely the reason. See the Metrics Glossary page for details.