The Markets page lets you analyse your sales and order performance across the markets, countries, and regions you sell into. It's the best place to understand how your international commerce is performing and where your revenue comes from.
Filters
Click Filters to expand the filter panel. Available filters:
Filter | Description |
Market | Select one or more markets defined in Shopify |
Country | Select one or more destination countries |
Region | Select one or more geographic regions |
Order Tags | Filter by Shopify order tags |
Product Tags | Filter by Shopify product tags |
SKU | Select individual SKUs |
You can combine filters. For example, filter by Market = "Swap US" and Product Tags = "new-collection" to see only new-collection orders shipped through Swap US.
Click Apply filters to update the view. Click Clear filters to reset all filters.
Group data by
Toggle between three grouping levels:
Market - groups data by Shopify market. This is the default view and shows how each configured market is performing.
Country - groups data by destination country. Useful for understanding demand by geography regardless of which Swap market was used.
Region - groups data by broader region (e.g. state in The US). Useful for high-level geographic trends.
The chart and table both update when you change the grouping.
Top Entities Comparison chart
A bar chart comparing your top entities (markets, countries, or regions, depending on your grouping).
Controls:
Primary metric (left axis, solid bars) - choose from: Orders, Sales, AOV, Taxes & Duties, Shipping Revenue, Net Revenue, and others
Secondary metric (right axis, hatched bars) - choose a second metric to compare side-by-side
Comparison - default view, showing entities as grouped bars
Timeline - switches to a time-series view showing how the selected metrics change over time
The chart always shows entities sorted by the primary metric in descending order.
Market Details table
A full data table showing every entity with all available metrics:
Column | Description |
Name | The entity name (changes based on your grouping) |
Orders | Number of non-cancelled orders |
Sales | Post-discount order subtotal (what customers paid for products) |
AOV | Average order value (Sales divided by Orders) |
Taxes & Duties | Taxes and duties charged on orders |
Shipping Revenue | Shipping amount charged to customers |
Units Ordered | Total quantity of product units ordered |
Units Returned | Number of units returned via Swap Returns |
Return Rate | Share of ordered units that were later returned via Swap Returns |
Net Revenue | Sales minus Shipping Revenue, Taxes & Duties, and Refunded Value |
Refunded Value | Value of goods returned through Swap |
Global Order Count | Number of Swap Global orders |
Total Fees | Total Swap fees |
Table features:
Click any column header to sort ascending or descending
Use pagination at the bottom to navigate through results
Click Export to CSV to download the full dataset
Understanding your markets
What is a "Market"?
In Commerce Intelligence, a market represents a configured selling region in your Swap setup. Markets like "Swap US" or "Swap DE" are cross-border markets where Swap handles international fulfilment. Your domestic market (e.g., "United Kingdom") represents direct domestic orders.
What is "International"?
The "International" row captures orders to destinations not covered by a named Swap market. These are typically lower-volume countries grouped together.
What about POS and pickup orders?
CI only includes orders that have a shipping address at the time of order creation. Point of Sale (POS) orders and pickup-in-store orders are excluded because they have no delivery destination - without a shipping address, these orders cannot be meaningfully grouped by market, country, or region. If you have significant POS or pickup volume, those orders will not appear in any CI view.
What is "Swap Zero-Change"?
This market captures orders where no cross-border adjustment was needed - typically domestic orders processed through a Swap market configuration with no duty or tax impact.