Commerce Intelligence (CI) is Swap's analytics platform for e-commerce merchants. It consolidates your order, product, and market data in one place, giving you a clear picture of how your business is performing across markets and products.
CI is built around a simple principle: show merchants the money they actually kept, not theoretical figures. Every metric starts with what the customer paid and removes what the merchant doesn't keep — shipping, taxes, duties, and refunds. This gives you an honest, actionable picture of your business economics.
How to access Commerce Intelligence
Commerce Intelligence is available in the left sidebar of your Swap Dashboard, under the Intelligence section. You'll see two pages:
Overview, which shows you a quick snapshot of your data over the last 7 days
Analytics, which gives you a deeper performance analysis broken up into Products and Markets:
Products — analyse your performance by product, variant, collection, or vendor (learn more about the Products page here)
Markets — analyse your performance by market, country, or region (learn more about the Markets page here)
Click either page to open the corresponding analytical view.
Page layout
Both the Markets and Products pages share the same layout.
Filters
At the top of each page, click the Add filters button to expand the filter panel. You can narrow your data by multiple dimensions at once (for example, a specific country and product tag). Click Apply to update the view, or Clear to reset.
Group data by
Below the filters, a set of toggle buttons lets you change how the data is grouped. For example, on the Markets page you can group by Market, Country, or Region. The chart and table below will re-aggregate based on your selection.
Top entities comparison chart
A visual comparison of your top-performing entities (markets, products, etc.). The chart supports:
Primary metric — the main metric shown as solid bars (left axis)
Secondary metric — a second metric shown as hatched bars (right axis)
Comparison view — side-by-side bar chart comparing entities
Timeline view — time-series view showing how metrics change over time
Use the dropdown menus to switch between available metrics.
For more information on filters, groupings and example views, see this article.
Details table
Below the chart, a sortable, paginated table shows the full breakdown with all available metrics. You can:
Sort by clicking any column header
Page through results using the pagination controls at the bottom
Export to CSV using the button in the top-right corner of the table
How CI differs from Shopify
If you're used to Shopify's analytics, you'll notice some differences. These are deliberate design decisions, not bugs:
Sales in CI is post-discount. Shopify's "Gross Sales" is pre-discount. CI shows you what the customer actually paid for products, because that's the real number.
CI preserves original order value. If an order is edited after placement, CI still shows the original values as they were when the order was created. Returns are tracked separately as a Refunded Value metric rather than being deducted from order values. This gives you a stable baseline for analysis. Shopify, by contrast, updates order values after edits and returns.
CI excludes cancelled orders. Shopify includes them by default. A cancelled order had no economic activity, so CI doesn't count it.
Returns are attributed to the order date. A January order returned in February appears in January's data in CI (but February's data in Shopify). CI's approach gives a more accurate picture of the true cost of orders in a period.
CI only includes Swap-processed returns. If you process returns through other tools or manually, those won't appear in CI's return figures.
CI only includes orders with a shipping address. POS orders and pickup-in-store orders are excluded because they have no delivery destination. If you have significant in-store or pickup volume, CI's order counts and revenue will be lower than Shopify's.
For a full comparison of every metric, see the Metrics glossary.