The Products page lets you analyse the performance of your product catalogue - what's selling, what's being returned, and how products perform across domestic and international channels.
Filters
Click Filters to expand the filter panel. Available filters:
Filter | Description |
Country | Select one or more destination countries |
Market | Select one or more Swap markets |
Product Name | Search and select specific product names |
SKU | Select individual SKUs or paste multiple SKUs |
Product Tags | Filter by Shopify product tags |
Order Tags | Filter by Shopify order tags |
Vendor | Filter by product vendor |
Collection | Filter by Shopify collection |
You can combine filters freely. For example, filter by Country = "Germany" and Collection = "Winter 2026" to see how your winter collection performed in Germany.
Click Apply filters to update the view. Click Clear filters to reset all filters.
Group data by
Toggle between five grouping levels:
Master Product - groups all variants of a product together under the product title. This is the default view and gives you the clearest picture of product-level performance.
Product Variant - groups by product variant (e.g., size/colour combination). Useful for understanding which variants sell best or get returned most.
Individual Variant - shows each individual SKU separately. The most granular view.
Collection - groups products by Shopify collection. Useful for understanding collection-level performance.
Vendor - groups products by vendor/brand. Useful for multi-brand merchants to compare supplier performance.
Top Entities Comparison chart
A bar chart comparing your top-performing products (or variants, collections, or vendors, depending on your grouping).
Controls:
Primary metric (left axis, solid bars) - choose from: Units Ordered, Global Units Ordered, Sales, Global Sales, AVG Sale Price, and others
Secondary metric (right axis, hatched bars) - choose a second metric to compare side-by-side
Comparison - default view, showing entities as grouped bars
Timeline - switches to a time-series view showing how the selected metrics change over time
Product Details table
A full data table showing every entity with all available metrics:
Column | Description |
Name | Product name (or variant, collection, vendor - depending on grouping) |
Units Ordered | Total quantity of units ordered |
Global Units Ordered | Units of this product ordered in Swap Global orders |
Sales | Total post-discount revenue from this product |
Global Sales | Revenue from Swap Global orders of this product |
AVG Sale Price | Average selling price per unit (Sales / Units Ordered) |
Units Returned | Number of units returned through Swap |
Return Rate | Percentage of units returned (Units Returned / Units Ordered) |
Unique Orders | Number of distinct orders containing this product |
Global Order Count | Number of Swap Global orders containing this product |
Discount Penetration | Percentage of orders that had a discount applied |
Taxes & Duties | Taxes and duties charged on orders containing this product |
Table features:
Click any column header to sort ascending or descending
Use pagination at the bottom to navigate through results (product data can span many pages)
Click Export to CSV to download the full dataset
Understanding Global metrics
The Products page includes Global variants of key metrics. These represent the portion of your sales that went through Swap Global (cross-border fulfilment):
Global Units Ordered - units shipped internationally via Swap
Global Sales - revenue from those international orders
Global Order Count - number of Swap Global orders
Comparing total metrics to Global metrics helps you understand your domestic vs. international product mix. For example, if a product has 100 Units Ordered and 80 Global Units Ordered, 80% of its demand is international.
Data scope
CI only includes orders with a shipping address at the time of order creation. POS orders and pickup-in-store orders are excluded because they have no delivery destination. Product metrics in CI reflect only orders that were created for delivery. If you have significant in-store or pickup volume, your CI product totals will be lower than Shopify's.