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Best Practices for Product Descriptions

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Written by Guido Kaspers
Updated over a month ago

Accurate product classification is essential for smooth cross-border shipping. Customs authorities rely on structured product data to determine the correct HS code and apply appropriate duty rates.

Poor or vague product descriptions are among the most common causes of delays, reclassifications, and incorrect duty assessments.


Why Product Classification Matters

Accurate classification ensures:

  • Correct HS code assignment

  • Accurate duty and tax calculation

  • Faster customs clearance

  • Reduced risk of inspection or re-submission

  • Compliance with regulatory requirements

Even small inconsistencies in product descriptions can lead to misclassification.


Classification Descriptions

Clear and structured descriptions support accurate HS code assignment.

Improved Accuracy

Detailed descriptions lead to more precise classification, ensuring faster customs clearance and correct duty rates. Avoiding vague or irrelevant details prevents delays.

Efficiency in Process

Providing relevant information reduces the need for revisions and reclassification. Clear descriptions streamline the customs process.


Best Practices for Classification Descriptions

When preparing product data for HS classification, focus only on information that impacts classification.

Do

Be Specific and Relevant

Include material composition and important processing details, for example:

100% cotton

Freeze-dried

Detail Composition

Mention materials and processes that affect classification.

Use Consistent Language and Format

Keep descriptions structured and standardised.

Don’t

Avoid Overly Vague Descriptions

Instead of:

leggings

Use:

Women’s athletic leggings

Avoid Marketing Language

Instead of:

These grey leggings are a must-have addition to your active wardrobe

Use:

Women’s athletic leggings

Exclude Brand Names

Brand names do not impact classification and should not be included in customs descriptions.

Omit Colours

Colours rarely affect classification and may introduce unnecessary variation.

Avoid Multiple Languages

Keep descriptions consistent and in a single language.

Avoid Non-UTF-8 Characters

Emojis and special characters may cause technical issues.


Examples

Too vague:

leggings

Unnecessary detail:

These grey leggings are a must-have addition to your active wardrobe

Correct:

Women’s athletic leggings


For full commercial invoice requirements, see Understanding Commercial Invoices.

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