Pricing Zones allow you to apply a consistent pricing strategy across multiple countries without configuring each one individually. This feature helps you streamline international pricing and maintain control over how your products are priced in different markets.
This article explains Pricing Zones and their settings. For information on how to create Pricing Zones, please refer to this article.
How Pricing Zones Work
On the Pricing Zones page, you can define a single set of pricing rules and apply them to a group of countries. These countries are then managed as a unit, saving time compared to configuring pricing for each country individually.
Each country can only belong to one Pricing Zone at a time. When changes are saved, Swap automatically updates the corresponding Shopify Markets.
Pricing Models
Swap supports two pricing models within a Pricing Zone: Dynamic Pricing and Fixed Pricing. You can select the model when configuring a Pricing Zone.
Dynamic Pricing
Dynamic Pricing adjusts product prices using a coefficient and tax strategy. Prices are calculated dynamically per country and synced to Shopify as price adjustments.
Coefficient
Use a pricing coefficient to increase or decrease the base price of products in the selected zone. This is applied before tax and duty calculations.
For example, a +10% coefficient will raise a $100 product to $110. This adjusted price is then used for tax calculation.
Dynamic Pricing is the default model when creating a new Pricing Zone.
Fixed Pricing
Fixed Pricing lets you upload exact prices per product variant using a CSV file. These prices override any dynamic pricing configuration.
You can download the current fixed pricing list for any zone as a CSV. This shows all product variants with fixed prices and when they were last updated.
Only the variants in the uploaded file will use fixed pricing. Others will fall back to dynamic pricing.
Each Pricing Zone requires a separate CSV.
Each upload fully replaces the previous fixed pricing list. Partial updates are not supported.
All prices uploaded are assumed to be in each selected country's local currency
Prices are uploaded individually for each country in the country's local currency. For example, if a fixed price of ‘20’ is uploaded to a pricing zone containing United Kingdom & Netherlands, 20 GBP will be uploaded for United Kingdom and 20 EUR will be uploaded for Netherlands.
If no new CSV is uploaded when updating a zone, the store will retain and apply the existing fixed prices for that zone.
Tax Strategy
The selected tax strategy applies to both Dynamic and Fixed Pricing. It determines how VAT and duties are handled within the zone.
Options include:
Checkout – All applicable taxes and duties are charged at checkout.
VAT Inclusive – VAT is included in the product price; duties are charged at checkout.
TLC Inclusive – VAT and duties are both included in the product price.
For Fixed Pricing, you must also indicate whether the uploaded prices already include taxes and duties. If not, Swap will add them based on the selected strategy.
The tax strategy and inclusion toggle are set when creating or editing a Pricing Zone:
Safeguards and Warnings
To prevent misconfiguration and improve clarity, several UI features are built into the Pricing Zones interface:
Confirmation Modal: Any update to a pricing zone will prompt a confirmation message, clarifying that changes will be pushed to Shopify immediately.
Auto-Disable for Unsupported Strategies: If none of the selected countries support a specific tax strategy (e.g., TLC Inclusive), that option will automatically be disabled.
Warning Banner: If you select a tax strategy that only some countries support (e.g., VAT Inclusive with the United States included), a banner will appear to flag the incompatibility.
Shopify Plan Requirements
Pricing Zones use Shopify Markets in the background. This functionality is only available on Advanced and Plus Shopify plans. Limits include:
A maximum of 50 Shopify Markets per store
Ineligibility on Basic, Trial, or standard Shopify plans
Limitations
Updating a pricing zone will recreate the associated Shopify Market, which may remove existing Shopify configurations such as domain or language settings.
Fixed pricing cannot be mixed with dynamic pricing strategies within the same zone.
No markup or markdown (coefficient) is available for fixed pricing.
Bulk uploads across multiple pricing zones are not supported.
Fixed prices must be uploaded per zone.
If a Pricing Zone is currently managed by an active Pricing Strategy, it will be locked for editing, and a banner will indicate that status.
Managing Your Pricing Zones
Each row on the Pricing Zones page displays:
The zone name
Assigned countries
Applied pricing coefficient
Selected tax strategy
A sample product price preview
You can filter by zone name or country for easier navigation.
To create or edit Pricing Zones, follow this guide.
If a zone is currently managed by an active Pricing Strategy, it will be locked for editing, and a banner will indicate that status.