ℹ️ Pricing zones vs shipping zones: Pricing zones define how products are priced in a market — including tax strategy and any price adjustments. Shipping zones define the regions you ship to and control which carriers, rates, and rules apply. They work together but serve different purposes. See Understanding shipping zones for more.
ℹ️ For step-by-step instructions on creating a pricing zone, see How to create a pricing zone.
How pricing zones work
A pricing zone defines a single set of pricing rules and applies them to a group of countries. Rather than configuring pricing per country, you manage those countries as a group within a zone.
Each country can only belong to one pricing zone at a time. When you save changes, Swap automatically updates the corresponding Shopify Markets.
Pricing Models
Swap supports two pricing strategies per zone: Dynamic Pricing and Fixed Pricing.
Dynamic Pricing
Dynamic pricing adjusts product prices using a coefficient and tax strategy. Prices are calculated per country and synced to Shopify as price adjustments. This is the default model when creating a new pricing zone.
Coefficient: Use a pricing coefficient to increase or decrease the base price of products in the zone before tax and duty calculations. For example, a +10% coefficient raises a £100 product to £110, and taxes are then calculated on £110.
Fixed pricing
Fixed pricing lets you upload exact prices per product variant via CSV. These prices override any dynamic pricing configuration.
Key things to know:
Only the variants included in the uploaded CSV use fixed pricing. All others fall back to dynamic pricing.
Each pricing zone requires its own CSV.
Each upload fully replaces the previous fixed pricing list — partial updates are not supported.
Prices are set per country in that country's local currency. For example, uploading a price of 20 to a zone containing the United Kingdom and Netherlands applies £20 for UK and €20 for Netherlands.
If you update a zone without uploading a new CSV, the existing fixed prices remain in place.
You can download the current fixed pricing list for any zone as a CSV, showing all variants with fixed prices and the date they were last updated.
Tax strategies
The selected tax strategy applies to both dynamic and fixed pricing. Options are:
Checkout — all applicable taxes and duties are charged at checkout
VAT Inclusive — VAT is included in the product price; duties are charged at checkout
Duties Inclusive — ****Duties are included in the product price; VAT is charged at checkout
TLC Inclusive — VAT and duties are both included in the product price
Advanced settings
When selecting a tax strategy, you must also indicate whether your prices already include taxes and duties using the Taxes already included in the product prices checkbox.
How it behaves depends on your pricing model:
Fixed pricing:
Checked → Swap treats your uploaded prices as inclusive and does not add taxes/duties on top.
Unchecked → Swap treats your uploaded prices as exclusive and adds taxes/duties at checkout.
Dynamic pricing:
Unchecked → Swap adds taxes/duties on top of the calculated base price (e.g. £100 + taxes/duties).
Checked → Swap back-calculates taxes/duties from the base price, treating it as already inclusive (e.g. £100 including taxes/duties).
About nexus
Taxes and duties are only collected in countries where your brand has reached a tax nexus (a local threshold for sales or order volume). If you haven't hit nexus in a country, taxes and duties won't be applied even if TLC Inclusive is selected. Once nexus is reached and tax collection is enabled, Swap applies taxes and duties according to your pricing zone settings.
Safeguards and warnings
Several safeguards are built into the Pricing Zones interface. Some of these appear because not all countries support certain tax strategies and therefore cannot be grouped together in a zone. For example, sales tax regulations in the US prevent the VAT Inclusive tax strategy being used there, so it can’t be included in a pricing zone with countries where you want to apply the VAT Inclusive tax strategy.
Confirmation modal: any update to a pricing zone triggers a confirmation prompt, making clear that changes push to Shopify immediately.
Auto-disable for unsupported strategies: if none of the selected countries support a tax strategy (e.g. TLC Inclusive), that option is automatically disabled.
Warning banner: if you select a strategy that only some countries support (e.g. VAT Inclusive with the US included), a banner flags the incompatibility.
Shopify plan requirements
Pricing zones use Shopify Markets in the background and are only available on Advanced and Plus Shopify plans. The maximum is 50 Shopify Markets per store. Basic, Trial, and standard Shopify plans are not eligible.
Limitations
Updating a pricing zone recreates the associated Shopify Market, which may remove existing Shopify configurations such as domain or language settings.
Fixed and dynamic pricing cannot be mixed within the same zone.
No pricing coefficient is available for fixed pricing.
Bulk uploads across multiple pricing zones are not supported.
If a pricing zone is currently managed by an active pricing strategy, it will be locked for editing and a banner will indicate this.
Managing your pricing zones
Each row on the Pricing Zones page shows the zone name, assigned countries, applied pricing coefficient, selected tax strategy, and a sample product price preview. You can filter by zone name or country.
To create or edit a pricing zone, see How to create a pricing zone.