Filtering options
Use the filters at the top of the dashboard to view data for a specific date range or country. Each section updates based on your selected filters.
Overview metrics
The three cards at the top of the dashboard give a quick snapshot of performance, each with a percentage change compared to the previous period:
Sales — the total monetary value of all Swap Global orders
Orders — the total number of orders placed
AOV (Average Order Value) — the average amount spent per order, shown as a trend over time
Top sales by market
A bar chart showing your highest-performing markets by total sales value and number of orders. Use this to identify which markets are driving the most revenue.
Top products
A ranked list of your best-selling products by order volume across the selected period.
Sales insights
A tabbed breakdown of sales activity by country and time period. Switch between three views:
Sales — total sales value per country by month
Orders — number of orders per country by month
AOV — average order value per country by month
Products
A detailed table showing which products were ordered, by which country, and in which period. Columns include Orders and Items for each time period, giving you a view of both order frequency and item volume per SKU.
Checkout conversion rate
Shows how many carts converted to completed orders across your active markets. Switch between three tabs:
Orders — number of completed orders per country by month
Carts — number of carts initiated per country by month
CVR — checkout conversion rate (orders ÷ carts), shown as a percentage
Checkout charges
A market-level breakdown of the financial components of each order. Columns include:
Column | What it shows |
Market | The country or market the order was placed in |
Tax strategy | The tax strategy applied to that market (e.g. Checkout, TLC-Inclusive) |
Orders | Number of orders in the period |
Total | Total amount charged to the customer |
AOV | Average order value |
Subtotal | Product value before tax and duties |
Tax & duties | Combined tax and import duties collected |
Shipping | Shipping charges collected |
Platform variance | Any difference between the Swap-calculated amount and the platform-recorded amount |
