This article explains how to write product descriptions that allow customs authorities to classify your goods correctly, reducing the risk of delays, reclassifications, and incorrect duty assessments.
Why product descriptions matter
Customs authorities rely on your product descriptions to assign the correct HS code and apply the right duty rates. Accurate descriptions ensure:
Correct HS code assignment
Accurate duty and tax calculation
Faster customs clearance
Reduced risk of inspection or re-submission
Compliance with regulatory requirements
Even small inconsistencies can lead to misclassification.
What to include
Material composition: Include the primary materials — for example, "100% cotton" or "freeze-dried."
Product type and intended use: Be specific — "Women's athletic leggings" rather than "leggings."
Consistent language and format: Use the same structure and terminology across all products.
What to leave out
Marketing language: "A must-have addition to your active wardrobe" tells customs nothing. Stick to factual descriptions.
Brand names: Brand names do not affect classification and should not be included in customs descriptions.
Colours: Colour rarely affects classification and may introduce unnecessary variation.
Multiple languages: Keep descriptions in a single language.
Non-UTF-8 characters: Emojis and special characters may cause technical issues.
Examples
Too vague | leggings |
Too detailed / marketing | These grey leggings are a must-have addition to your active wardrobe |
Correct | Women's athletic leggings |
For full commercial invoice requirements, see Understanding commercial invoices.