Providing a seamless and worry-free shopping experience can greatly improve customer trust and loyalty. Merchant Mode Protection by Swap Protect offers a hassle-free solution to protect all your orders while absorbing the cost on behalf of your customers. Here, we delve into the details of how Merchant Mode works, its benefits, and practical considerations.
What Is Merchant Mode Protection?
Merchant Mode Protection is a mode within Swap Protect that automatically protects every order placed in your store without requiring customers to take any action or opt-in. This model is designed to simplify the process of offering protection by eliminating customer-facing widgets while maintaining coverage for your orders.
How Merchant Mode Works
Automatic Coverage
When Merchant Mode is enabled in the Swap Protect app, all orders in your store are automatically covered from the moment they are placed. Customers do not need to select or opt into protection manually—it’s handled entirely on the backend.
Optional Customer Messaging
While Merchant Mode removes any visible protection widgets, you can add your own messaging on product pages, the cart, or during checkout. Recommended examples include:
“Your order is protected by Swap at no extra cost to you.”
This optional messaging can boost customer confidence and demonstrate your commitment to their satisfaction.
Protected Orders Dashboard
You can monitor all automatically protected orders through the Protected Orders section in the Swap Protect dashboard. This dashboard provides:
A clear view of all protected orders.
Details on coverage and claim statuses for each order.
Easy access to manage claims and review insights.
Key Benefits of Merchant Mode
Merchant mode offers certain benefits:
For Merchants
Streamlined Experience: Simplifies protection by automating coverage.
Improved Customer Trust: Absorbing the cost shows your commitment to customer satisfaction.
Dashboard Insights: Gain a complete view of all protected orders in one place.
Conversion Rate: Improved customer trust and reduced friction during the purchase process will increase conversions and repeat business.
For Customers
Hassle-Free Protection: No action is needed to enjoy protection.
Confidence in Shopping: Assurance that their orders are safeguarded at no additional cost.
Important Considerations
Please consider the following things before choosing Merchant mode:
Cost Absorption
In Merchant Mode, you bear the cost of protection. To manage this, evaluate your pricing strategies. Consider adjusting product pricing or margins to offset the expense of protection.
No Checkout Edits
Merchant Mode does not modify customers' checkout experience. Unlike Consumer Mode, no widgets or additional items are added to the cart or checkout page. When relying on this mode, you should focus on optional messaging to communicate the benefits to your customers.
Why Choose Merchant Mode?
Merchant Mode is ideal for businesses that:
Prioritise a frictionless customer experience.
Want to improve their brand’s trustworthiness by absorbing protection costs.
Aim to increase customer satisfaction and repeat purchases by eliminating opt-in barriers.