VAT-Inclusive Pricing is a Tax Strategy that lets you build VAT directly into your product prices. This means the price your customer sees is the final product price.
Why use VAT-Inclusive Pricing?
Clearer pricing: Customers see the final price upfront.
Better experience: No extra charges for VAT added at checkout.
Higher conversion: Fewer surprises means fewer abandoned carts.
Compliance: Aligns with regional expectations, especially in Europe.
How It Works
When you enable VAT-Inclusive Pricing for a country:
Swap calculates that country’s VAT rate.
That VAT is added to the product price shown on your storefront.
The VAT amount is not added again at checkout—it’s already included.
Example
Let’s say:
Your base price is $100
A 10% price increase (via coefficient) is applied → $110
VAT rate is 20% → final product price = $132
What About Shipping VAT?
VAT-Inclusive Pricing only affects product prices.
VAT on shipping is still charged at checkout.
Note: The VAT breakdown line at checkout will show 0. Any remaining VAT (like shipping VAT) is added under a different line in the tax breakdown.
Using Price Coefficients
If you’re using a price coefficient and VAT-Inclusive Pricing, the VAT is added after the coefficient.
Tax & Duties Buffers
Tax and duties buffers apply only to shipping and duties, not product prices.
⚠ We don’t recommend using buffers with VAT-Inclusive Pricing.
Swap’s Guarantee
If an incorrect VAT rate is applied for a country, Swap will cover the difference. You’ll only be billed for the VAT amount shown at checkout.
Supported Countries
Swap Global supports VAT-Inclusive Pricing for customers in the following countries:
⚠️ This list is subject to change.
Country | VAT Percentage |
Afghanistan | 10% |
Albania | 20% |
Algeria | 19% |
Andorra | 4.5% |
Angola | 14% |
Anguilla | 13% |
Argentina | 21% |
Aruba | 4% |
Austria | 20% |
Azerbaijan | 18% |
Bahamas | 12% |
Bahrain | 5% |
Bangladesh | 15% |
Barbados | 17.5% |
Belarus | 20% |
Belgium | 21% |
Bermuda | 0% |
Bolivia | 14.94% |
Bosnia and Herzegovina | 17% |
Brazil | 17% |
Bulgaria | 20% |
Cameroon | 19.25% |
Cape Verde | 15% |
Chile | 19% |
China | 13% |
Colombia | 19% |
Cook Islands | 15% |
Costa Rica | 13% |
Croatia | 25% |
Curacao (Verde) | 6% |
Cyprus | 19% |
Czech Republic | 21% |
Denmark | 25% |
Djibouti | 10% |
Dominica | 15% |
Dominican Republic | 18% |
Ecuador | 12% |
Egypt | 14% |
Estonia | 22% |
Ethiopia | 15% |
Fiji | 9% |
Finland | 24% |
France | 20% |
Germany | 19% |
Ghana | 15% |
Gibraltar | 0% |
Greece | 24% |
Guam | 2% |
Guinea | 0% |
Guyana | 14% |
Honduras | 15% |
Hungary | 27% |
Iceland | 24% |
Indonesia | 11% |
Iran | 9% |
Ireland | 23% |
Israel | 17% |
Italy | 22% |
Jersey | 5% |
Jordan | 16% |
Kazakhstan | 12% |
Kenya | 16% |
Kosovo | 18% |
Kuwait | 5% |
Kyrgyzstan | 12% |
Latvia | 21% |
Lebanon | 11% |
Lithuania | 21% |
Luxembourg | 17% |
Macedonia | 18% |
Madagascar | 20% |
Malawi | 16.5% |
Malta | 18% |
Mauritius | 15% |
Mexico | 16% |
Moldova | 20% |
Monaco | 20% |
Montenegro | 21% |
Morocco | 20% |
Namibia | 15% |
Nepal | 13% |
Netherlands | 21% |
Nigeria | 7.5% |
Norway | 25% |
Oman | 5% |
Panama | 7% |
Paraguay | 10% |
Peru | 18% |
Philippines | 12% |
Poland | 23% |
Portugal | 23% |
Puerto Rico | 11.5% |
Qatar | 5% |
Romania | 19% |
Russian Federation | 20% |
Sao Tome and Principe | 0% |
Saudi Arabia | 15% |
Serbia | 20% |
Seychelles | 15% |
Slovakia | 20% |
Slovenia | 22% |
South Africa | 15% |
South Korea | 10% |
South Sudan | 10% |
Spain | 21% |
Sri Lanka | 12% |
St Lucia | 12.5% |
Sweden | 25% |
Switzerland | 8.1% |
Taiwan | 5% |
Tanzania | 18% |
Thailand | 10% |
Togo | 18% |
Trinidad and Tobago | 12.5% |
Tunisia | 19% |
Turkey | 20% |
Uganda | 18% |
Ukraine | 20% |
United Arab Emirates | 5% |
United Kingdom | 20% |
Uruguay | 22% |
Uzbekistan | 12% |
Vanuatu | 0% |
Venezuela | 16% |
Vietnam | 10% |
Zambia | 16% |
Zimbabwe | 15% |
How to Enable It
Go to your Swap Dashboard.
Open a Pricing Zone.
Under Tax Strategy, select VAT Inclusive.
Save your changes.
Limitations
Available only for Shopify stores on the Advanced or Plus plan.
Each country in a VAT-inclusive zone uses one Shopify Market.
Maximum of 50 markets per store (Shopify limitation).
FAQ
Can I use VAT-Inclusive and TLC together?
No — these are separate strategies. If you want to include duties as well, use TLC-Inclusive Pricing.