New Product Forecasting helps you plan demand for products that don't yet have sales history. Swap generates an initial forecast by comparing your new product to similar items in your range, giving you a realistic starting point to review and adjust.

New Product Forecasting lets you create demand forecasts for products that are still in Draft status in Shopify and haven't started selling yet.

Instead of guessing or starting from zero, Swap:

This helps you plan inventory earlier and more confidently — before launch.

Swap uses an AI-powered matching model to identify products in your catalogue that are most similar to the new product. The model looks at signals like product tags, categories, and product types.

Based on these similar products, Swap generates a forecast that reflects real historical demand patterns — making it grounded in reality, explainable, and easy to act on.

Create a new product in Shopify and keep it in Draft status. Swap supports draft products created within the last three months.

Draft products appear almost immediately in the New Product Forecasting section in Swap — no manual setup needed.

Click into a draft product and generate its forecast. You'll see:

You can adjust the product's launch date. Changing the launch date automatically shifts when forecasted sales begin.

Adjust forecasts at the variant (SKU) level to reflect your expected size or colour mix. You can use the size curvature of similar products as a guide.

Once reviewed, mark the forecast as Done. This helps you track which products you've already reviewed and keeps your forecasting workflow clean.

When the product status changes from Draft → Active in Shopify, it automatically appears in Demand Planning with its forecast already in place.

You can view the size curvature of similar items to help you decide how much to forecast at each variant level.

New Product Forecasting lives in its own dedicated view, but connects directly into your wider planning workflow: