Pricing Strategies Lab is a powerful feature designed to help you proactively manage your product pricing based on seasonal promotions, market fluctuations, or special events.
What is Pricing Strategies Lab?
Pricing Strategies Lab lets you proactively manage international product pricing based on seasonal promotions, market fluctuations, or special events. Rather than manually updating prices, you create a strategy, define the price adjustments, select which pricing zones it applies to, and schedule it to run automatically.
Key benefits:
Align prices with seasonal and regional demand without manual intervention
Run strategies across different pricing zones simultaneously (one active strategy per zone at a time)
Use data from completed and archived strategies to continuously refine future pricing decisions
How it works
Create a new strategy — give it a unique, descriptive name.
Define pricing settings — choose the specific price adjustments you want to apply.
Select pricing zones — specify which regions the strategy covers.
Schedule your strategy — set a start date, end date, and timezone.
Your selected pricing zones automatically adopt the new pricing at midnight on the start date. When the strategy ends at midnight on the end date, prices revert to their previous settings automatically.
ℹ️ Only one strategy can be active per pricing zone at any given time. Strategies with overlapping dates in the same zone are not permitted.
Pricing strategy statuses
Status | Description |
Upcoming | Scheduled but not yet active. Activating it immediately changes the status to Active. |
Active | Currently running. Minor updates are allowed; significant changes to pricing settings archive the current strategy and create a new one automatically. |
Completed | The strategy ran to its scheduled end date. Only the name can be updated once completed. |
Archived | An active strategy that was ended early. Archived strategies remain visible for historical reference. |
Deleted | Permanently removed. Use this only if the strategy was created in error or would skew your pricing data — otherwise, archive it. |
Restrictions and considerations
Each strategy name must be unique.
Only one strategy can be active per pricing zone at a time.
The timezone is set per strategy and is displayed wherever the date range appears.