Your agentic storefront isn't one-size-fits-all — a number of settings can be tailored to match your brand and steer what your agent shows shoppers.
💡 These settings currently live in Swap's admin dashboard rather than yours, so for now, just let your Swap contact know what you'd like changed and we'll take care of it. Self-serve access from your own dashboard is planned for Q4 2026.
Colors & branding
Your agent's colour palette, fonts, logo, and other visual assets (like your favicon and any intro images shown on first visit) can all be set to match your brand, so the experience feels like a natural extension of your storefront rather than a bolted-on tool.
Homepage & initial prompts
The welcome message shoppers see when they open your agent, and the example questions shown alongside it, can be written to reflect your brand's tone and the kinds of things your customers actually ask. You can also configure initial chips which appear just above the conversation bar, which can automatically direct customers to different parts of the experience, or different products or collections you want to promote, creating a seamless one-click shopping experience.
Personalising your agent
The sky's the limit when it comes to making sure your agent matches your brand, and your creativity can delight your customers! Some brands give their agent its own name and personality to match — right down to a distinct voice. Choose what feels natural to your brand messaging and values — you might want to name it after your founder, or an icon in your industry, like CMC Motorsports' Enzo Ferrari-themed agent!
Promoted collections
Two settings control which collections the agent promotes or prioritises, to align with your business objectives at any given time.
Search: Boosting specific collections within the agent's recommendations, eg. always prioritising clothing from the Spring/Summer 2026 collection where relevant.
Discovery: controlling what's shown when a user first launches the Storefront experience without having asked anything yet. You can also add embedded collection frames into the experience so that users can flick through products from a promoted collection.
Support hand-off
Agentic Storefront comes with an optional CS agent who can answer questions on returns, order tracking, and more, on top of being a fashion and fit expert. You can configure chips that display initial prompts/FAQs to your customers, streamlining their support experience.
If there are certain types of questions you'd rather your agent pass to a human — returns queries, for example — you can set a support email for it to defer to, along with instructions on when to make that call.
Product page details
When your agent references a product, the details it shows can be pulled straight from your existing Shopify product data (descriptions, fabric composition, care instructions, sustainability info, delivery and returns) or written specifically for the agent experience. You can also customise and redesign the PDP experience so it's not a like for like with Shopify.